EastBridge Academy is a Shanghai finance-training school that moved its flagship courses online. They wanted a platform their students could actually finish — not another video library where sign-ups start and abandon.
The Challenge
Existing LMS plugins were either too heavy, too expensive, or designed for English-speaking markets. The school needed Chinese WeChat login, mobile-first video lessons and a simple, honest pricing model.
What We Built
- A membership platform with WeChat QR login and automatic account creation
- A custom course engine: video drip-release by schedule, progress tracking, quizzes after each module
- Instructor roles so teachers upload lessons and grade assignments without developer help
- Email + WeChat reminder automation that nudges students who stop mid-course
- Lightning-fast mobile experience — 90% of students watch on phones
Key Results
- 3,200+ paying students onboarded in the first five months
- Course completion rate improved by 46% versus the previous video-only setup
- WeChat login removed the biggest registration barrier — sign-up abandonment dropped sharply
Students used to buy courses and disappear. Now the platform itself keeps them learning — completion numbers went up within weeks.
Founder, EastBridge Academy
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