CloudPilot is a Beijing-based B2B SaaS company selling project-management software. They had a great product and almost no organic search presence — fewer than 30 indexed pages after three years.
The Challenge
The marketing team was publishing inconsistently, content lived in Google Docs and took weeks to reach the website, and pages were slow. Google had no reason to rank them.
What We Built
- A structured content system on WordPress with a two-stage review workflow (draft → review → publish)
- Technical SEO baked in: clean architecture, automatic sitemaps, schema markup and IndexNow instant submission
- Performance tuning that took Core Web Vitals from “needs improvement” to green across the board
- Category and author hubs designed around their keyword clusters instead of random blog posts
Key Results
- Organic traffic grew 180% within five months
- 90+ articles published and indexed in the first half year
- Indexed pages went from under 30 to 400+
Before, publishing was a two-week ordeal. Now a post can go live and get indexed the same day.
Content Lead, CloudPilot Software
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