HengXin Machinery is a Qingdao-based manufacturer of CNC and packaging equipment, exporting to more than 20 countries. Their previous website was a ten-year-old static HTML site that could only be maintained by the original developer and brought in almost no new business.
The Challenge
The old site had no mobile layout, no SEO structure and no way for the sales team to publish new products. Overseas buyers could only reach them by phone, and the sales team spent hours answering the same specification questions by email every week.
What We Built
- A modern bilingual (English/Chinese) corporate website with a completely new visual identity
- A filterable product catalog — 60+ machines with spec sheets, photos and downloadable PDF brochures
- A structured inquiry form that automatically notifies the sales team and sends buyers an instant acknowledgment with a reference quote
- A staff-friendly CMS so the in-house team can add products, adjust prices and publish news without any developer
- Speed and SEO foundations: 0.9s LCP, schema markup, and clean URLs optimised for Google
Key Results
- Organic inquiries grew 110% in the first six months
- 60+ products published by the client’s own staff within the first month
- Average page load time dropped from 6s to 0.9s
- Mobile quote requests now account for more than half of all leads
For the first time, our website actually sells for us. Buyers find us on Google, read the specs themselves and send us a ready-to-quote request.
Sales Director, HengXin Machinery
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