Seaview Resort is a 240-room beachfront hotel in Sanya, Hainan. Before the redesign, almost all reservations came through OTA platforms that charged commissions of up to 15–20%.
The Challenge
The old website was Chinese-only, built on a template the hotel couldn’t edit, and had no booking capability. Japanese and Western guests had nowhere to book directly or even find trustworthy information.
What We Built
- A fully trilingual website (中文 / English / 日本語) with one admin panel
- Room pages with real photography, live availability calendars and direct booking request forms
- Seasonal packages and a special “Japanese guests” guide page, written by a native speaker
- Revenue-focused layouts that push guests toward direct booking instead of OTAs
Key Results
- Direct bookings increased 95% year on year
- Japanese-language inquiries tripled within the first season
- The hotel now pays platform commissions on a much smaller share of total bookings
The website used to be a brochure. Now it is our lowest-cost sales channel — and our guests in Japan finally trust what they see.
Revenue Manager, Seaview Resort Sanya
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