NorthGrid Lighting manufactures architectural LED fixtures in Shenzhen and sells to distributors, interior designers and project contractors worldwide. Their business used to run on WeChat groups and spreadsheets.
The Challenge
Retail-style e-commerce never worked for them: B2B buyers need tiered wholesale pricing, request custom configurations, and want to compare project quotes — none of which fits a standard WooCommerce setup.
What We Built
- A WooCommerce wholesale store with per-customer pricing tiers and bulk discounts
- A “request a quote” cart flow: buyers save products, fill in project details, and receive a formal quote instead of paying online
- Custom product configurators for light fixtures (wattage, colour temperature, beam angle, finish)
- Chinese payment flows (WeChat Pay / Alipay) alongside PayPal for overseas buyers
- Order history and re-order buttons so repeat buyers can reorder in two clicks
Key Results
- Wholesale inquiries increased by 64% in the first quarter
- Average order size grew 38% thanks to bulk-tier pricing
- Quote requests replaced scattered WeChat chats — every lead is now tracked in one system
Now our distributors can quote their own clients with our live pricing. That changed how fast deals close.
General Manager, NorthGrid Lighting
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