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Sierra Trading Co. — cross-border eCommerce store: organic Google leads grew 176% within 3 months of la

👤 Sierra Trading Co.📅 2026🛠️ WordPress · WooCommerce · 跨境支付 · 多语言📈 organic Google inquiries up 162% year over year, 44% from new-market keywords; average monthly inquiries went from 4 to 40, with a lower cost per lead4.9

First time a design team thought about “how to help us close deals” instead of just making it pretty.

— Sierra Trading Co.

Their team was experienced, but the old website was an online brochure — no clear path from visitor to inquiry.

What We Did

  • Built a 10-language localized site with per-language SEO keywords and URL structure
  • Designed a custom mobile-first WordPress theme with LCP under 1.2s on key pages
  • Hardened security, automated backups and deployed a CDN for fast loading in overseas regions
  • Re-architected the information flow into a clear lead path: products → proof → trust signals → contact

Outcome

  • organic Google inquiries up 162% year over year, 44% from new-market keywords
  • average monthly inquiries went from 4 to 40, with a lower cost per lead

Client Feedback

First time a design team thought about “how to help us close deals” instead of just making it pretty.

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